Our word

Often we are asked how we market Sierra Engineering Group (SEG). Our response is simple; our marketing efforts are based on a single tenet: Trust.  Most engineering firms share similar claims; they provide quality work, excellent service, timely delivery and unparalleled expertise.  These proclamations are not likely to distinguish one firm from another.  Certainly they are all capable of all that they pronounce about themselves. We have no doubt about the integrity and ethics of our profession and remain proud to have chosen structural engineering as a career.  We all strive for the same thing. But how do we separate ourselves from others, how do we stand out.

At SEG marketing is about building relationships. However, in today’s economic climate, most end users tend to seek multiple proposals, a practice that has resulted in the commodization of engineering services. Our approach has seen diminishing returns yet we believe in its value and remain committed to it.

Years ago, I was recommended to an Architect by a contractor.  When I visited the Architect’s office, I noticed a number of multistory building drawings hanging on the walls.  After SEG successfully completed the project, I approached the Architect about the possibility of doing more work for them.  I asked specifically about the project types that were hanging on the walls.  He asked about our experience level with multistory concrete construction. I responded that ours was a young office and that although I personally had the experience, our staff was still evolving and their experience was not to the level required.  I was honest that as Principal of the firm my own time was limited and I was not able to lead the project myself. Impressed by my honesty, passing on a truly substantial project, he simply asked me to let him know when we were ready.

True to his word, about two years later I approached him again and simply told him we were ready.  He immediately awarded us with a project. To this day that Architect remains as our best and most loyal client.  Simple honesty gained their trust. 

At SEG, we consider our word to be invaluable. It is how trust is founded.  And trust is how lasting business relationships are built.